Privacy Policy

We prioritize the protection of your personal information and are dedicated to maintaining your privacy. Our Privacy Policy details the ways in which we gather, utilize, and disclose personal information for the purposes of our business operations.


Information about Cherry Box

Cherry Box is an e-commerce business that specializes in providing an assisted purchase service for customers in Kenya. Our goal is to make international shopping easy and hassle-free for our customers. You can find out more about Cherry Box at


This Privacy Notice applies to Cherry Box and all its websites, mobile apps, and mobile webpages (referred to here as “Platforms”).


Submission of Personal Information

While providing personal information is optional, failure to provide certain information may limit the products and services we can offer you. For instance, if you choose not to give us your mandatory address information, we will not be able to send packages to you.

Changes to this Notice

We may periodically update this Privacy Notice to ensure it complies with legal requirements and reflects our business practices. Any updates will be posted on this webpage and the privacy sections of any relevant Platforms. It is recommended that you regularly check these pages for the latest version of our Privacy Notice. If there are significant changes, we will notify you through a notice on our website, on the relevant section of any other Platform, or via email.


Links to External Websites

You may come across links on our Platforms that lead to third-party websites. Our Privacy Notice does not extend to the use of these third-party websites. As these websites are not operated by Cherry Box, we cannot take responsibility for their privacy practices. It is recommended that you read the privacy statements of any third-party websites you visit.


Usage of Personal Information for Queries About Services

In order to respond to your queries, complaints, compliments, or requests regarding our services, we may need to collect certain information from you, including your contact details. This information may be collected when you submit a form on our Platforms, send us an email, or contact us through another form of communication such as social media or an online chat tool.


The types of personal information we collect may include your name, title, date of birth, address, contact details (such as email address and telephone/mobile number), and package tracking number. Depending on the nature of your query, we may also collect special categories of personal information.


We also keep records of our communications with you, including call recordings, to monitor and improve our customer support services, comply with legal obligations and make and defend claims. If you visit one of our local offices or retail centres, you may be monitored by CCTV for security purposes. We use this personal information to address your inquiry, improve our products and services, authenticate your identity, manage any claims, and for other purposes as you may authorize or consent to from time to time.


Usage of Personal Information for Shipment-Related Activities

The personal information we collect includes your name, title, date of birth, address, contact details (such as email address and telephone/mobile number) of yourself or any brokers (if applicable), and payment card or bank details. This information is used to manage your shipment, create a shipment record, comply with legal or regulatory requirements for collecting and reporting on the sender and receiver of cargo, and for other purposes as you may authorize or consent to from time to time.


Usage of Personal Information for Legal and Regulatory Compliance

We handle your personal information in order to fulfil our legal and regulatory responsibilities, for legal matters such as responding to a legal subpoena, claim, summons or regulatory order, and for the protection of our own and other parties’ property, rights and interests.


Collection and Usage of Personal Information from Third Parties

We gather personal information from third parties that you have granted permission to share your information with us, such as social media and other digital platforms. We combine this information with the information we collect directly from you or about you for the purposes mentioned in this Privacy Policy. We also obtain personal information from individuals who may recommend you as a friend for our loyalty programs or products or services. We make sure that these individuals have your consent before sharing your information with us.


Collection and Usage of Personal Information for Payment Purposes

The personal information we gather varies depending on the payment method selected. For instance, when paying with a credit card, we collect information such as the credit card holder’s name, address, card number, expiration date, but not the security code on the back of the card. Additionally, you have the option to save your credit card information with us for future transactions.


Legal Justification for Using Personal Information

We only collect, use, process, share, and store your personal information if we have a valid reason for doing so. This may be because:


  • We need your personal information to fulfil a contract or take steps to enter into one with you. For instance, to process your purchase and manage the shipment.
  • We have a legitimate interest as a business to use your personal information. For instance, we may record customer service calls to improve our service. In these cases, we will always handle your information in a way that respects your privacy rights and is in accordance with our Privacy Notice and you have the right to object to processing as outlined in the privacy rights available to manage your privacy
  • We are required by law or regulation to use your personal information
  • We have your consent to use your personal information for a specific purpose, such as sending you special offers from Cherry Box that we think may interest you.

We share your personal information for the following reasons:


  • Within Cherry Box to provide you with our products and services or to manage our business, including loyalty schemes. We also use your personal information to personalize the service and offers you receive, create a single view of our customers’ transactions, interactions, preferences, and behaviours, improve our products and services, and for marketing, profiling, and analytics.
  • With third parties who help us manage our business and deliver our products and services, including loyalty schemes. These third parties include service providers who assist with IT and back-office systems, detect fraudulent transactions and security incidents, provide customer service, manage communications, and tailor marketing and advertising, verify payments, manage our data warehouses, provide internet services, host our facilities, provide shipment services, and conduct research.
  • With bank and payment providers to authorize and complete payments.
  • With governments, government organizations, agencies, regulators, and others as permitted or required by law, in relation to legal requirements and to comply with all applicable laws, regulations and rules, and requests of, regulatory and other governmental agencies.
  • With third parties whose products or services you are purchasing through our Platforms or otherwise.
  • We may share in aggregate, statistical form, non-personal information with third party advertisers and social media and digital platforms to provide advertising.
  • With third party advertising and social media platforms to provide more personalized advertising promoting our products and services in accordance with your preferences.

If we sell or transfer some or all of our business or assets to a third party, we may disclose information to a potential or actual third-party purchaser of our business or assets.


Utilizing Personal Information for Product and Service Updates

We use your personal information to inform you about products and services from Cherry Box that we believe may be of interest to you. This could be based on your preferences or inferred from your interactions with us, including on our social media accounts or through market research.


We also work with social media and other digital platforms to show you advertisements within those platforms. We share your name and contact details with these platforms, which will then match your profile information with the information we provide to them to show you our advertisements. The social media platforms will not reveal your identity or share any other personal information from your social media account with us.


We will only send you direct marketing, whether it’s about Cherry Box or carefully selected third parties or partners, in accordance with your marketing preferences. We may contact you through email, SMS/text, social media, or other communication channels that we believe may be helpful to you. If at any time you would like us to stop sending you marketing material, you can contact us or choose the relevant “unsubscribe” option.


Managing Communication Preferences

To safeguard your privacy and ensure that you have control over how we handle our marketing with you, we will take steps to limit direct marketing to an appropriate level. We will only send you communications that we believe may be of interest or relevant to you, and always in line with your permissions. These may include information about new products and services available through our Platforms and those of our selected partners and allowing third parties to send you marketing or updates about their products or services. You can unsubscribe from our emails by clicking the “unsubscribe” link at the bottom of the email or by contacting us or changing your account settings. However, be aware that if you unsubscribe completely from our marketing communications, we may not be able to notify you of tailored offers that meet your needs. If you unsubscribe from marketing communications, you will still receive operational and service messages from us regarding your purchases and shipments, management of our loyalty schemes, and responses to your inquiries to us.


Data Analysis and Profiling

We use personal information to analyse patterns and improve our marketing and promotional efforts, to analyse platform usage, to improve our content and products and services, to customize our platform’s content, layout, products, and services, and to support our business operations. We may appoint third parties to do this on our behalf.


We also gather certain usage information such as the number and frequency of visitors to our platforms, browser information, device ID, and IP address. This data helps us determine how our customers use our platforms, and research our users’ demographics, interests, and behaviour to better understand and serve them. We use personal information for profiling purposes, such as obtaining a better understanding of what you would like to see from us, personalizing the service and offers you receive from us, providing you with tailored content, tailored advertisements on other websites, and helping us operate our services more efficiently.


We will ensure that our legitimate interest is not overridden by your own interests or fundamental rights and freedoms before profiling your personal information. You may have rights to object to us profiling your personal information, and you can learn more about such rights in the legal rights available to help manage your privacy


International Transfer of Personal Information

We may transfer and store your personal information in other countries that may have different data protection standards than your home country. We will take necessary measures to ensure that these transfers comply with applicable laws and that your personal information is protected. This includes only transferring information to countries that have adequate levels of protection or implementing alternative measures to protect your privacy rights. You have the right to reach out to us for more information about the measures we have in place to protect your personal information during these transfers.


Measures Taken to Safeguard and Store Personal Information

The protection of your personal information is of utmost importance to us. We have put in place a number of security measures to ensure that the personal information you share with us is kept safe and secure. These measures include putting confidentiality requirements on our staff and service providers, destroying or anonymizing personal information that is no longer needed, following strict security procedures in the storage and disclosure of personal information, and using secure communication channels. We also encourage you to take steps to protect your personal information, such as not sharing your login details and logging out after using our platforms. We will only store your personal information for as long as is necessary for the purpose it was collected and will dispose of it in a secure manner. If you have any further questions about how we retain specific information, please don’t hesitate to contact us.


Contact Information for Inquiries

If you have any issues related to this Privacy Notice, please reach out to us at [email protected]. We will make every effort to resolve any complaints or disputes related to our compliance with this Privacy Notice in a timely manner and in accordance with data protection laws. If you have any concerns, questions or complaints, please contact us first.